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Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.

Top Tips For CRM
Putting the customer right at the centre of the organization is the be-all and end-all of successful Customer Relationship Management (CRM). To do that you have to know what your customers really want and really think about your business and then use that to deliver better products and services, improve customer service and increase sales opportunities – yes CRM has a purpose it is not just a concept! Companies that invest in CRM systems can learn even more about their cus...

The IRS Owes You Money If You Have Paid Long Distance Phone Taxes
The IRS has decided to give up the fight on an ongoing legal issue regarding taxes it has collected on long distance telephone services. Here is the scoop.


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Aftermarket Opportunities Magazine COVER PAGE Issue V-752


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