Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online.
I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow?
In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it.
So, Super Bowl 40 (sorry XL) has come and gone. Lik...
Customer Service Done Right
Do you provide a service to your customers? You do, if you do any type of work. Are you interested in setting yourself apart from the pack? If so, you can make more money as long as you are committed to providing service that goes above and beyond what is expected.
Cheap Mortgage Insurance Is Possible To Get
Cheap mortgage insurance is possible to get but you have to get the quotes for the cover from a specialist instead of taking this valuable protection alongside the mortgage at the time of getting your mortgage. The majority of mortgage payment protection insurance is sold alongside mortgages with the high street lender but this is the dearest way to obtain cover.
Cheap mortgage insurance should be given consideration if you are in full time employment and have monthly mort...