Money Maker Publishing Magazine
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Money Maker Publishing Magazine
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Auto Responder Improvements
Why Your White Papers Don’t Work?
It’s not easy to write a white paper. And reading them can also be quite a challenge!
Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers.
So, if you’re about to write your first white paper, here are a few golden rules to follow...
Will You Pass the Flinch Test?
There is a little test that professional buyers give to every sales person. It is a test to see if they are confident in the price they presented. They call it the flinch test. Will you pass the test?
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