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The Cold Shoulder
Back in the good old days, companies that were persistently conservative and resisted change were handsomely rewarded. Stalwarts like General Motors, Procter and Gamble and Sears Roebuck were empires unto themselves; they tapped their resources to ward off change or to avoid it altogether. This strategy used to work. Not anymore.
Nailing It On The Head With Free Internet Advertising
It is a small world after all. Globalization is that great process that started perhaps with Mr. Marco Polo, but has since regained its prestige after a short stint of protectionism following the great depression.
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