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Company Identity Goes Far Deeper Than A Logo
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package." Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besi...
Balancing Your Promotions
Promotion of your online business may take a variety of directions. Some will bring more success than others. Every one is important to consider when you are trying to open the door to visitors to your site.
This article discusses several of the more useful ways to promote and the necessity of keeping some balance in your promotional efforts.
-- SEARCH ENGINES
Everyone needs to make an effort to get their site indexed to the major search engines. If you have no idea ...
What Is Education Based Marketing
Selling-based marketing is built around a selling message, sometimes called a sales pitch. The sales pitch is often delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales.
Education-Based Marketing is built around an educational message, which replaces the sales message. The educational message is commonly delivered to prospective clients through educational means. These include written materials, med...