In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.
In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
Payday loans: Why they are bad and how to make the best of them
Almost everywhere you look these days you can find advertisements for payday loans. And like other financial products, you can usually conclude that the more a product is advertised, the higher the profit margins it provides for the seller.
Isuzu: Corporate Overview
Isuzu is now the smallest of all importers of passenger vehicles in the vast North American market. Why is this so? Diesel engines and GM may have a thing to do with it. Please read on for an important observation about this Japanese brand.