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Home Biz Advertiser Magazine COVER Page

Home Biz Advertiser Magazine

 
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Starbucks: How To Recruit For The Love And Meaning Of It.
In the previous post, "What's love got to do with it?" I reported that most of today's aspiring entrepreneurs say they do NOT put money first when they think of launching something of their own. Instead, they want something they love, something that matters to them, where they can be their own boss, and then, yes, also earn some money with it. I suggested that if we are to take them at their word, we'd better think of ways and language to attract these kinds of people t...

Brand Extensions: Is it Time to Broaden Your Horizon?
By definition, a brand extension (product or service) should offer a different benefit and/or attract another market or market segment than its parent brand. Brand extensions seek to capitalize on the positive perceptions and associations of one brand, translating them to the new brand.

Mom, Want To Boost Your Resume?
Iím worried about my resume. I love being a stay at home mom, but eventually Iíd like to get back into the business world to make money again. What should I do to keep my resume from having a big empty gap in it? Signed Ė Cathy Career Dear Cathy, Donít fret. There are plenty of ways to keep your resume hopping. Here are just a few ideas to get you thinking. 1. Volunteer. Not many people are aware of this, but, if you live in the United States, thereís a Presi...


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Home Biz Advertiser Magazine COVER PAGE Issue V-3097


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