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Post Card Business Magazine COVER Page

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Chrome Era -- 1939 to Present
In 1939 the Union Oil Co. of California began publishing postcard views of Southwestern scenes which were given away as premiums in the company's service stations. The Union Oil cards introduced new printing technology. Cards were printed in four-color half-tone process with a varnish overcoat called photochrome probably because of their link to Kodak's newly introduced Kodachrome color reversal slide film. Kodachrome slides were the cornerstone for most of these new photochrome cards. This name soon was shortened by collectors to chrome. This new technology yielded a high-quality, detailed image with a shiny surface that was close to photographic quality and in realistic color. World War II slowed their spread but in the early 1950's chrome cards took over the postcard market replacing both linens and black-and-white real-photo views.

Unique Postcard Designs
Tinselling

The History of Easter Postcards
The tradition to send Easter postcards to relatives and friends developed in the end of the 19th century. During the year 1898 there were only a few Easter cards sent but the amount of sent Easter cards raised in the following years worldwide. Soon it was courteous and polite to send Easter postcards. In the beginning, monochrome as well as colored cards were printed. Most of the time in the center of the cards was an oversized colored egg. In the first years of the Easter postcards often a part of the front side was empty. This was the space for the greetings of the sender because the post-order only allowed the address and the stamp on the back side. Because of that, the artist creativity was hindered and precious illustrations were deformed. In 1905 the post in Austria and Germany separated the back side of the cards in two halves. The right half served as before for the address and the stamp and the other one was the new space for the message. 1906 this was officially allowed by the world-post-congress in Rome.


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Post Card Business Magazine COVER PAGE Issue V-996


Post Card Business Magazine COVER Page

Post Card Business Magazine

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