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Post Card Business Magazine COVER Page

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Chrome Era -- 1939 to Present
In 1939 the Union Oil Co. of California began publishing postcard views of Southwestern scenes which were given away as premiums in the company's service stations. The Union Oil cards introduced new printing technology. Cards were printed in four-color half-tone process with a varnish overcoat called photochrome probably because of their link to Kodak's newly introduced Kodachrome color reversal slide film. Kodachrome slides were the cornerstone for most of these new photochrome cards. This name soon was shortened by collectors to chrome. This new technology yielded a high-quality, detailed image with a shiny surface that was close to photographic quality and in realistic color. World War II slowed their spread but in the early 1950's chrome cards took over the postcard market replacing both linens and black-and-white real-photo views.

Being Part Of A Postcard Club
With postcard collecting there is usually not a lot of socializing going on since this is normally a hobby you do alone. Although you can come into contact with other collectors at fairs it is often difficult to get much further than just saying hello and it takes a while for faces to become familiar. After all everyone is looking for that special card for their collection and chatting can waste valuable hunting time!

British Seaside Postcards
In 1894, British publishers were given permission by the Royal Mail to manufacture and distribute picture postcards which could be sent through the mail. Early postcards were pictures of famous landmarks, scenic views, photographs, lighthouses, animals or drawings of celebrities and so on. With steam locomotives providing fast and affordable travel the seaside became a popular tourist destination. The steam locomotives generated its own souvenir industry. The picture postcard was, and is, an essential staple of this industry.


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Post Card Business Magazine COVER PAGE Issue V-708


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