5 Ways to Write Copy and Avoid Being Clever and Critical
There are times when writing can inspire such strong emotions that you find yourself becoming critical or overly clever. While it may sound or look good to you and a few people who know you, it may not always have the same kind of reception with the rest of your audience. By using a tone of writing carelessly, you might not get the kind of results you want. Here are reasons why you should avoid being clever and critical just to write copy and how to improve your writing instead:
The Power of Short Sentences
Itís a norm for business owners to painstakingly work to generate traffic to keep visitors coming back. Producing a copy in the web is crucial since you want your viewers to understand what youíre trying to convey. Since you donít have the luxury of time to do this, you must use short but powerful sentences.
6 Practical Tips for Effective Headline Development
A lot of the positive responses a write-up will receive rest on the headline. The headline is the title of the article and is the very first line on which the reader's eyes will fall when reading a write-up. A bland, unexciting headline will fail to stir the interest of the reader even if the body of the article is well-written and informative. Never waste a good article by making sure you use these tips for effective headline development: