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The Legal Side of Sponsorship
Sponsorship, by nature, is a business affair; and as with anything that is in the arena of deals, partnerships and mergers, a legal agreement is always in the works. This is most especially practiced in sponsorship, since its form of business is through partnering with an individual or organization as a tactic for market exposure.
Even Alcoholics Need Sponsors
When the term ‘sponsorship’ is used, what comes to mind is typically a business relationship and representation between a sponsor and a chosen event or business. This is a common conception associated with business and marketing terms since it’s used as a popular promotional tool.
The Caltex View on Sponsorship
With every successful, big time company, comes the responsibility of involving itself with community welfare and support. Whether it is through the advocacy of the environment or to the society, this responsibility showcases the company’s ability to connect and partner itself with its customers and patrons. Caltex is no exception to this.