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In This Magazine
Sponsorship – the Good and the Bad
Promoting a company’s product or service is no light task; but with the number of tools that are available for marketing, it becomes easier. There is, however, no single perfect marketing strategy for product or service promotion. Tools that help in disseminating commercial information to the public are not fool-proof – sponsorship is no exception.
Sponsor a Child – Save a Life
Just as sponsorship is basely defined as a marketing tool for organizational or individual support; so is ‘child sponsorship’ denoted as a means to aid a young individual, usually through financial and/or educational sustenance.
The Caltex View on Sponsorship
With every successful, big time company, comes the responsibility of involving itself with community welfare and support. Whether it is through the advocacy of the environment or to the society, this responsibility showcases the company’s ability to connect and partner itself with its customers and patrons. Caltex is no exception to this.