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Trademarks Magazine COVER Page

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Do You Need A Trademark Attorney?
For some, trademark registration appears to be a straightforward process. In fact, there are numerous online forums that can be accessed and companies that discuss about the United States Patent and Trademark Office (USPTO) requirements and basic facts. So, if you are a businessman and you want legal protection under the trademark law, you must be wondering if you truly need a trademark attorney to file the registration on your behalf.

How To Choose The Best Trademarks For Business Use
Common sense dictates that the best trademarks are those marks that leave an impression on the consumers. And the higher the recall value for these marks, the higher the chance that the company will rack up sales. With this in mind, it is always a good move to invest in only the best trademarks that will be used for the business. Now the key in making the marks work for the organization is for it to leave a lasting mark in the hearts and minds of consumers and the buying public. Now this can be done by following two (2) general rules in mark assignment. One is by making sure that you avoid confusion in the designation of these marks and by making sure that the marks are highly distinctive.

How To Choose A Trademark Attorney
Trademark law is the niche of law that is concerned with numerous principles and then requirements. Imperatively, the service of the trademark attorney that specializes in the said law is needed for different kinds of circumstances. Included therein are the trademark application, evaluation of a trademark search, and the registration of a trademark product or name.


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Trademarks Magazine COVER PAGE Issue V-1014


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