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National Distributors Magazine COVER Page

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What Marketing Can Do For You
Over the years, I've had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! You’re a big success. Oh, if it only were that easy. (Although if it were, I probably wouldn’t have a job.) So realistically, what marketing can do for you? Read on.

The Dangers Of Hiring A Search Marketing Firm
If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for: 1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense. 2. Your account may be managed by a young, inexperienced person using a very formulaic approach. The first situation results from what...

Cherish Your Credit Card
Does your spouse or partner ever complain about you spending too much money? Or perhaps you have more shoes, clothes or cosmetics than you could possibly ever wear? Maybe you have to own every new gadget before everyone else in your neighbourhood? If you answered “yes” to any of the above questions, you may well be an impulse spender and guilty of indulging yourself in a dangerous form of retail therapy...


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National Distributors Magazine COVER PAGE Issue V-1043


National Distributors Magazine COVER Page

National Distributors Magazine

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