Performance Advantage Magazine - Issue V-1502

 

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Adsense – Still A Cash Cow?

With the advent of Google losing a court case (and a shed load of money) and the continued problem of click fraud the question is now on the tip of everyone’s tongue – “Is Google Adsense still the cash cow that it was?”.

In this article I’ll take a look at ways in which the average webmaster may still develop a successful Adsense business and how to use the up and coming Google witch hunt to your advantage.

There are currently two main problems that are facing Google, both of which are serious and could lead to the demise of both Adsense and Adwords.

The first and most serious problem is that of click fraud. For those of you who do not know click fraud is the act of clicking on your own (or a friends) ads in an attempt to generate artificial earnings.

This is such a problem for Google as it ensures that the value that Adwords purchasers gets is significantly less then they would want, thus ensuring that sooner or later they will just get up and walk away (with what remains of their advertising budget firmly clamped in their hand).

To remedy this problem Google have tried putting several rules in place such as not allowing the webmaster to show Adsense ads in auto surf sites (to name but one restriction).

The second problem that Google faces relates to content, notably the amount of original content which is out there.

The problem in this case is that many people have purchased article scraper software (software that you point at someone elses website and just shout ‘Fetch!’ – it then returns a document collection which is a complete rip off of the site).

This was already a problem before the advent of Adsense sites and with the continual chain of people chasing high value keywords it has become worse; It is now possible to search for a given phrase on Google and return nothing but duplicate content for the first few pages of search engine results.

In order to address this problem Google has been modifying it’s algorithm to effectively punish people with duplicate content, the extent to which an individual site is ‘penalized’ is currently a matter for debate.

So, given Google is about to launch a witch hunt looking for sites with nothing but duplicate content and for people performing click fraud what can you do?

After all there are so many people out there using site generation tools that Google can trace and/or document obfustication technology (you’ve seen the ads – “We can make your one original article into 300 and Google will never know!” – yep, and anyone who visits your site will just find drivel with spelling errors or contextual mistakes).

Step 1.
If you must use site generation software make sure you find one that leaves no trace behind itself, ask yourself – ‘If I was looking at the source code from the generated page how would I know that it’s machine generated?’

Step 2.
Don’t use site scraping tools, they're immoral and a waste of your time

Step 3.
Do include RSS feeds into your pages, they add fresh content with no effort on your part (at least one of the site generation tools now supports this kind of functionality)

Step 4.
Don’t click on your own adverts, Google will can you in the blink of an eye

Step 5.
Do get incoming links from established sites (in the same area as your niche content)

Summary.
If you are at all serious about creating an Adsense income you need more than one site and so it is inevitable that you will use site generation tools (because there aren’t enough hours in the day for you to create the amount of pages by hand), by all means use these tools but use them ethically.

When using site generation tools ensure that they allow you to add multiple blocks of Adsense /Clickbank /Ebay code to each page (it saves you a lot of time) and that it performs search engine optimization for you (both on page and off page).

You should also take the time to write some of your own original content – like this or perhaps pay a ghost writer to create a batch of articles for you (don’t forget to ad your bio box at the bottom of everything you write).

To answer the initial question, yes, it is still possible to make LOTS of money from Google – you just need to be careful.




 

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