Effective Trademarks - How to Select a Good Name
Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the competition and help you stand out in a crowd. A poor trademark will entangle you in legal disputes and blunt your marketing efforts. Selecting a good trademark is as simple as following the following guidelines.
1. Avoid Trademarks that cannot be Registered. There is no point investing in a trademark that you can’t register. Registering the mark protects it from competitors, ensures your ownership rights in the mark and makes it easier to enforce your rights against copy cats. As you will read below, certain types of words are inherently poor choices for inclusion in a trademark because they cannot be registered.
2. Avoid Purely Descriptive Words. Words which describe the nature or quality of the goods or services sold with the mark are not permitted to be registered. Hence, the mark “Cold Beer” for use with malt beverages cannot be registered because it describes the actual product being sold. If registered, it would prevent anyone from using the terms Cold and Beer to describe their malt beverage.
3. Avoid Surnames. Surnames cannot be registered as trademarks. Hence the mark “Wilson Power Boats” is a poor choice for a trademark because the word Wilson is a surname (and the rest of the mark is descriptive).
4. Avoid Confusing Trademarks. A trademark which is confusingly similar to a registered trademark cannot be registered. Hence, the mark “Sun-Screen” cannot be registered if the trademark “Sun Screen” has already been registered for a similar type of product. A search of the US Trademarks Database (www.upto.gov.) and/or the Canadian Trademarks Database (www.cipo.gc.ca) is a good idea.
5. Avoid Generic Words in a Trademark. The goal is to select a trademark which is as unique and distinctive as possible; therefore, avoid generic words. Examples of generic terms include “green, superior, Canadian, American, deluxe, gold, premium, economy,” and a plethora of others. These words are generic and if you incorporate them into your trademark, you ensure that you blend into the crowd, not stand out in front of it. Geographic words fall into this category.
6. Avoid TLA’s (Three Letter Acronyms) and Numbers. IBM, ATT, and CNN are distinctive trademarks because their respective owners poured tens of millions of dollars into making the marks famous. Even a poor trademark can be made famous if you through enough money at it. But acronyms are intrinsically difficult to remember, while words, especially colorful words, are easily remembered. Hence “ELS Software Solutions” is not as memorable as “Volcanic Silicon.” Likewise, avoid using numbers in a trademark as they tend to be less memorable. Furthermore, there are a limited number of unused acronyms available, so there is an excellent chance that your TLA will be confused with someone else’s.
7. Do use invented words. Invented words are words which do not exist in any language, apart from your trademark. Examples include Spandex, Exxon, Kodak, Viagra, and several other famous trademarks. Invented words are a good choice for use as trademarks because they are not descriptive and they tend to be quite distinctive. You can create an invented word by simply combining parts of other words. For example, Microsoft is a combination of “Micro computer” and “software.”
8. Try animal or plant names. Animal and plant names tend to be quite memorable and, if used appropriately, can convey a good image while still being distinctive. Apple Computers is a good example, but other examples include Tiger Direct, Ford Mustang, and countless others.
Finally, make sure that the first word in your trademark is as distinctive as possible. It is often necessary to add descriptive words to the trademark in order to convey what is being sold or marketed in association with the mark. If generic words must be included then it is doubly important to ensure that the first word of the mark is as distinctive and unique as possible.
FULL PAGE ADVERTISERS
!-WANT_TO_PURCHASE_ MINERALS_&_OTHER_OIL_&_GAS _INTERESTS.pdf
8-180-Niche-package-offer-THE DOUGLAS MILLIKEN COMPANY.pdf
Rosemary-Logan- How-to-get-1-million-people- to-send-you-$10-cash.pdf
Our Advertisers - Current Issue of 02/23/2017
They help keep this service FREE!
NEW Ads every day in
$5000 A WEEK FOR LIFE!
Stop Working Paycheck To Paycheck.
For More Information,
Send $5.00 To:
John W. Collins
P.O. Box 164, Rome, GA 30162
May God Bless
NEED EXTRA MONEY?
Write For FREE INFO On Earning
BIG BUCKS AT HOME!
And I Will Mail It To You ASAP.
Send S.A.S.E. To:
PO Box 20783
Portland, OR 97294
CURING CANCER WITH BAKING SODA
Cancer can be cured with Ordinary Baking
Soda. Is it possible to Reverse Cancer Cells?
Is it possible that cancer is not a disease
and is a symtom of a body deficiency?
Learn The TRUTH ABOUT CANCER
in this 8-page Report.
Send $6 S/H to:
CHARLESTON, SC 29407
Only $20.00 To Join.
80%Payout In Cash.
Plus "Permanent Pay".
We Pay $2.00 Per Level.
8 Levels Deep.
Our Insider's Report Puts You In Position To Earn Thousands.
1259 EAST 58th. STREET
LOS ANGELES, CA 90011-4825
IS THE BEST PROGRAM EVER CREATED!
MAIL KING PLAN
FREE NAMES, STAMP & MONEY
ULTIMATE HOME PUBLISHING CD
Over 30,000 reports, MB of software,
thousands of postal & e-mail addresses
and much more!
For your own
"Ultimate Home & Internet Publishing Portfolio CD"
with unlimited duplication
and resell rights + a sales circular,
Rush only $39.95 by check or M.O. to:
PO Box 35-188
Elmwood Park, IL 60707
BIG MAIL WANTED LISTINGS!
Your Name & Address Listed
Worldwide To Receive Tons Of Big Mail,
Business & Money Making Offers,
Dealerships, Free Special Mailing List.
You Also Get Free Reports To Get
You Started On Earning A Monthly Income.
Send This Ad, Your Info & $7 and 2 F/C Stamps To:
3312 - 20th. AVE.SO.
SAINT PETERSBURG, FL 33712
FREE FULLER BRUSH-STANLEY CO.
Dealership, Website & Hosting.
Earn Money Working From Home.
Shop at: www.FullerDirect.com
ENTER Log in #1417663
Win Up To
Unique Pick 3 Lottery System
Allows This Easily and Legally
Starting With Only $18 to $36;
Do Again and Again.
For Details Send $2 and LSASE to:
925 North Clark Ave.
Magnolia, MS 39652