WebZone Magazine


WebZone Magazine
MAGAZINE V-635


FULL PAGE ADVERTISERS
How YOU Can Advertise
In This Magazine

HOME

WebZone Magazine COVER Page

 

Effective Trademarks - How to Select a Good Name

Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the competition and help you stand out in a crowd. A poor trademark will entangle you in legal disputes and blunt your marketing efforts. Selecting a good trademark is as simple as following the following guidelines.

1. Avoid Trademarks that cannot be Registered. There is no point investing in a trademark that you can’t register. Registering the mark protects it from competitors, ensures your ownership rights in the mark and makes it easier to enforce your rights against copy cats. As you will read below, certain types of words are inherently poor choices for inclusion in a trademark because they cannot be registered.

2. Avoid Purely Descriptive Words. Words which describe the nature or quality of the goods or services sold with the mark are not permitted to be registered. Hence, the mark “Cold Beer” for use with malt beverages cannot be registered because it describes the actual product being sold. If registered, it would prevent anyone from using the terms Cold and Beer to describe their malt beverage.

3. Avoid Surnames. Surnames cannot be registered as trademarks. Hence the mark “Wilson Power Boats” is a poor choice for a trademark because the word Wilson is a surname (and the rest of the mark is descriptive).

4. Avoid Confusing Trademarks. A trademark which is confusingly similar to a registered trademark cannot be registered. Hence, the mark “Sun-Screen” cannot be registered if the trademark “Sun Screen” has already been registered for a similar type of product. A search of the US Trademarks Database (www.upto.gov.) and/or the Canadian Trademarks Database (www.cipo.gc.ca) is a good idea.

5. Avoid Generic Words in a Trademark. The goal is to select a trademark which is as unique and distinctive as possible; therefore, avoid generic words. Examples of generic terms include “green, superior, Canadian, American, deluxe, gold, premium, economy,” and a plethora of others. These words are generic and if you incorporate them into your trademark, you ensure that you blend into the crowd, not stand out in front of it. Geographic words fall into this category.

6. Avoid TLA’s (Three Letter Acronyms) and Numbers. IBM, ATT, and CNN are distinctive trademarks because their respective owners poured tens of millions of dollars into making the marks famous. Even a poor trademark can be made famous if you through enough money at it. But acronyms are intrinsically difficult to remember, while words, especially colorful words, are easily remembered. Hence “ELS Software Solutions” is not as memorable as “Volcanic Silicon.” Likewise, avoid using numbers in a trademark as they tend to be less memorable. Furthermore, there are a limited number of unused acronyms available, so there is an excellent chance that your TLA will be confused with someone else’s.

7. Do use invented words. Invented words are words which do not exist in any language, apart from your trademark. Examples include Spandex, Exxon, Kodak, Viagra, and several other famous trademarks. Invented words are a good choice for use as trademarks because they are not descriptive and they tend to be quite distinctive. You can create an invented word by simply combining parts of other words. For example, Microsoft is a combination of “Micro computer” and “software.”

8. Try animal or plant names. Animal and plant names tend to be quite memorable and, if used appropriately, can convey a good image while still being distinctive. Apple Computers is a good example, but other examples include Tiger Direct, Ford Mustang, and countless others.

Finally, make sure that the first word in your trademark is as distinctive as possible. It is often necessary to add descriptive words to the trademark in order to convey what is being sold or marketed in association with the mark. If generic words must be included then it is doubly important to ensure that the first word of the mark is as distinctive and unique as possible.



WebZone Magazine
FULL PAGE ADVERTISERS

-00-H-KELLY.pdf
-00-JEANTY.pdf
0-WANT_TO_PURCHASE_MINERALS_&_OTHER_OIL_&_GAS_INTERESTS.pdf
00-A-HOWARD.pdf
00-C-ADAMS.pdf
00-C-PRIDGEN.pdf
00-CALVIN-JAMES.pdf
00-J-GARNER.pdf
00-JC-PATTON.pdf
00-JMARS.pdf
00-LYONS.pdf
00-M-DERRICK 2.pdf
00-M-DERRICK 3.pdf
00-R-MIZER.pdf
00-R-RAGLAND.pdf
00-RJ-LYONS.pdf
00-S-EISON3.pdf
00-S-SMITH.pdf
00-Vaught.pdf
00-W-SMITH2.pdf
00-w-powell2.pdf
00_OIL_&_GAS _INTERESTS.pdf
01-D-Foley.pdf
01-DEL-PILAR.pdf
01-J-HURLEY.pdf
01-K-BOVIN.pdf
01-L-SMITH.pdf
02-R-MIZER.pdf
09-JC-PATTON.pdf
11-Dalton 10 2019.pdf
92-ANTHONY-JOHN.pdf
92-DANNY-DEJESUS.pdf
93-w-powell.pdf
95-C-BUSTAMANTEZ.pdf
95-C-PRIDGEN.pdf
95-D-CANYON.pdf
95-FORCE-MARKETING final.pdf
95-R-CUTTS.pdf
95-S-EISON.pdf
95-S-EISON2.pdf
99-AARON-BRYANY.pdf
99-Brite-Star.pdf
99-Brite-Star2.pdf
99-D-BROWN.pdf
99-DALTON-BLUETOOTH INNOVATIONS.pdf
99-DALTON-WANTED POSTCARD MAILERS.pdf
99-G-MARTIN.pdf
99-J-HURLEY-2.pdf
99-J-OWENS.pdf
99-JCPatton (2).pdf
99-JCPatton.pdf
99-JJ-GARNER.pdf
99-P.L. CARTER-MAKE MONEY MAGAZINE.pdf
99-Slaton-Eison.pdf
99-WANT_TO_PURCHASE_MINERALS_AND_OTHER_OIL_&_GAS_INTERESTS.pdf
99-a-atkinson.pdf
99-d-balderstone.pdf
99-m-derrick.pdf
IMDA-MEMBER-LIST-99-LABEL-READY.pdf
Your-2020-ADSHEET-DIRECTORY.pdf
mail order report.pdf

 

Visit Our Advertisers -
They help keep this service FREE!

NEW Ads every day in
WebZone Magazine

Current Issue of 12/04/2022

200 MONEY MAKERS.
EASY WORK AT HOME!

200 Excellent Money Making easy work at home opportunities for women! 20 page booklet. Send $8 money order to:
Universal Market Source,
P.O. 11608,
Merrillville, IN. 46411

231



216


ATTENTION SHOPPERS!

Shop Online At
America's Premiere Shopping Mall
There You Will Find Something For Everyone.
To Begin Shopping
Go To:
www.myedgeco.com/savings/jc1237

58


OPPORTUNITY FOR BORROWERS FOR CAPITAL FUNDS

50,000 And Up.
Send Typewritten Letter Of Business,
How Loan Is To Be Repaid
And A LSASE To:
LEROY TAGGART
233-01 MENTONE AVE.
LAURELTON QUEENS, NY 11422

18


WANT TO PURCHASE
MINERALS AND OTHER
OIL/GAS INTERESTS.

Send details to:
P.O. Box 13557
Denver, CO 80201

0


AMAZINGLY SIMPLE! MEN - WOMEN
EASY PART-TIME HOME BUSINESS

Nets $500 And More A Day.
Suprising Facts In Free Report.
DryTech Prom #CL 44865
1987 Nordhoff St.
Northridge, CA 91324

37


GAS & CASH EXPLOSION!
Never Pay cash for Gas Again!

Get a $25 Pre-Paid Gas Card
Just for Joining!
Receive Unlimited
$25 Gas Cards + $15 Cash!
For your masetr copies, your first $25 Gas Card and to begin receiving Unlimited Gas Cards & Cash Earnings,
Send This AD + One-time payment of $75 to the Monitor:
DAVID BOWKER
1002 -9th. Ave.
New Brighton, PA 15066
Referred By: Gerard Jeanty, ID #1180
Select 2 choices of Gas Cards:
Exxon BP Gulf Sunoco Shell Marathon CitGo

72



224


Win Up To
$7000+ WEEKLY

Unique Pick 3 Lottery System
Allows This Easily and Legally
Starting With Only $18 to $36;
Do Again and Again.
For Details Send $2 and LSASE to:
Dennis Quinn
925 North Clark Ave.
Magnolia, MS 39652

34


EARN BIG MONEY

PART-TIME FROM HOME
MAILING OUR
FULL COLOR POSTCARDS.
VISIT: www.abminfo.com
FOR COMPLETE DETAILS.
REFERRED BY #9285
J.C. PATTON

50


     

WebZone Magazine

WebZone Magazine - COPYRIGHT - ALL RIGHTS RESERVED