BIG Mail NOW Magazine - Issue V-2796

 

BIG Mail NOW Magazine COVER Page
FULL PAGE ADVERTISERS
How YOU Can Advertise
In This Magazine




Calculate the Cost of Chasing a Lead. Reduce it by Giving

Have you ever wondered what it would cost you to attract just one qualified lead? You may have lots of inquiries, but not all inquiries become customers. How then would an inquiry be upgraded to a qualified lead?

Before we can calculate the cost, we need to know what a qualified lead is. A qualified lead will have to satisfy four different criteria.

a) The person must need your product or service. There absolutely has to be a use for the item.

b) The person has to be able to pay for the item.

c) The person is a decision maker. Or at least can exert a strong influence to make a purchase.

d) The person knows when to make the purchase

Anyone who satisfies any of these areas can be a potential customer. And chasing this customer is called lead development. So how much must you spend to generate a qualified lead from among the people you target? Some examples of expenses incurred may be in the form of advertisements, labor, postage, or phone bills. Whatever method of customer interaction you use, they all cost money. If a meeting is required before a lead can be qualified, regard that too as a cost. They can be in the form of transport cost, car parking fees, brochure and calling cards.

Not all inquiries can be qualified. The people that make these inquiries simply cannot be reached. They could be on vacation, ignoring you, too busy, not serious, or just didn't meet the four criteria listed earlier. Assume, about 15% of all inquiries cannot be qualified. That leaves about 75% of the people you can reach. Of this 75% of the people you get in contact, let us assume that the average qualification rate would be about 20%. So we can safely say that 20% of those you interact will become qualified leads.

Example on how your calculated the cost of a qualified leads

Number of inquiries: 100
Number that qualify: 75
Cost of qualifying, per inquiry: $20
Number who turns out to be qualified leads (20%): 15
Total cost of qualifying ($20 X 75): $1,500
Campaign cost of $10,000 + qualifying cost = $11,500
Total cost of $11,500 divided by 15 qualified leads = $766.66

In short, you must invest $766.66 to attract each customer who needs your product or service. This amount varies from industry to industry, but its more a less a very significant amount and it is to your best interest to improve the percentage of qualified leads.

One great idea to improve your percentage of qualified leads is to offer a gift to the people that made an inquiry. Ensure you choose the gift that will enable people to remember you and has your contact printed on it. The gifts need not necessary be expensive as long as they can improve chances of qualified leads.

Assuming you budget $2.00 a lead, and decide to give promotional pens with your logo and contact printed on it. The calculation of cost of qualified leads will now look like this:

Number of inquiries: 100
Number that qualify: 75
Cost of qualifying, per inquiry: $20 + $2 (cost of pen) = $22
Number who turn out to be qualified leads (24%): 18 (Assume gifts improve your chances by 4%)
Total cost of qualifying ($22 X 75): $1,650
Campaign cost of $10,000 + qualifying cost = $11,650
Total cost of $11,650 divided by 18 qualified leads = $647.20

Wait a minute. Cost for 15 qualified leads without gifts was $766.66. Cost for 18 qualified leads with gifts is now $647.20 This is a $119.46 savings with extra 3 more qualified leads!

Now let us consider another angle of calculating the cost of chasing a lead. Suppose we need to qualify a lead by paying a customer a visit. This will incur transport, labor, and car parking cost. It is reasonable to assume that it will cost $50 per trip. Add the cost of the campaign, which includes brochures, marketing materials, samples and the cost of the name card. Assume these materials cost another $30. In total, the cost of qualifying this lead is $80.

If the customer is not sure if he or she needs this product or service, this trip can be totally be wasted. Once you walk away from the customer, your marketing materials may end up in the trash can. Your call card may end up buried under piles of name cards. But the situation can be salvaged when you leave a gift behind. Especially if it is a well chosen and practical gift, it almost never ends up in the trash can nor buried under piles of rubbish. It stays in front of the customerís desk.

Immediately you chances of this customer turning into a qualified lead somewhere in the future increases! Assuming you choose the same $2.00 pen as a gift. With an extra 2.5% percent of the total cost, you have increased the odds by many times.

There are many angles of which you can analyze the cost of chasing a lead. But when you factor giving as part of your strategy, most of the time, you can drive down the cost of chasing a lead. In a recent American Express Survey conducted by OPEN, budgets for client and customer gifts rose 15% in 2005. This clearly demonstrates that businesses are realizing the value of gifts and are actively making giving as a priority in their marketing strategy.

This is the amazing value of gifts that will help you improve your lead qualification, but your lead generation as well. Practice giving today, and expect it to reduce cost and increase sales. It may just put you in a position never achieved before.




 

BIG Mail NOW Magazine
FULL PAGE ADVERTISERS

._0-WANT_TO_PURCHASE_ MINERALS_&_OTHER_OIL_&_GAS _INTERESTS.pdf
0-D-WOOD.pdf
0-J-FANCY.pdf
0-WANT_TO_PURCHASE_ MINERALS_&_OTHER_OIL_&_GAS _INTERESTS.pdf
00-Brite-Star.pdf
00-Brite-Star2.pdf
00-D-Foley.pdf
00-E-Bynum.pdf
00-H-Clay.pdf
00-J-SMITH.pdf
00-JCPatton.pdf
00-Monique's Mail.pdf
00-R-Peterson.pdf
00-Slaton-Eison.pdf
00-Wrightsco-com.pdf
00-d-nicholls.pdf
00-eMclvor.pdf
00-h-clay.pdf
00-j-orlando.pdf
00-j-skuse.pdf
00-jj-jones.pdf
00-l-domerson.pdf
00-l-gaines.pdf
00-m-bugarini.pdf
00-r-vandergrift.pdf
00-s-frescas.pdf
1-WANT_TO_PURCHASE_MINERALS_&_OTHER_OIL_&_GAS_INTERESTS.pdf
88-BD-JOHNSON.pdf
88-D-Baker.pdf
88-J-SMITH.pdf
88-d-nicholls.pdf
88-h-clay.pdf
88-j-orlando.pdf
88-l-domerson.pdf
88-l-gaines.pdf
88-m-bugarini.pdf
88-s-frescas.pdf
99-A-Moore.pdf
99-E-Bynum.pdf
99-H-Clay.pdf
99-JC-Patton-Mail-Lists.pdf
99-Monique's Mail.pdf
99-R-Peterson.pdf
99-c-vandergrift.pdf
99-j-skuse.pdf
99-r-vandergrift.pdf
99-wrights.pdf
999-BROKER-BRITE-STAR-ENTERPRISES.pdf
999-Brite-Star.pdf
A-Moore.pdf
BD-JOHNSON.pdf
FRED-HINSTON.pdf
MAKE-MONEY.pdf
WANT_TO_PURCHASE_MINERALS_AND_OTHER_OIL_&_GAS_INTERESTS.pdf
Your-2018-ADSHEET-DIRECTORY1.pdf
c-vandergrift.pdf
sam-scruggs-21.pdf

 

WANT TO PURCHASE
MINERALS AND OTHER
OIL/GAS INTERESTS.

Send details to:
P.O. Box 13557
Denver, CO 80201


Current Issue of 08/18/2019

STOP YOUR MONEY WORRIES


189


Yes! Up to 100,000 HOT READERS

1 sided 8.5x11 ad on our popular "BUSINESS OPPORTUNITY" WEBSITE.

http://mailbiz.com/ mailbiz/mailorder/1pdf/Bozi2.pdf

48


WOW Start Up Home Based Business
For Under $20

With HUGE PROFIT POTENTIAL!
FREE DETAILS Send SASE To:
BRIAN ARENDELL
PO Box 20783
Portland, OR 97294

28


HOW TO MAKE A MILLION DOLLARS!

Send $5.00 Cash + Your Name &
Address for my Five Page Plan.
It Works. Try It. Mail to: ALLEN
600- 18th. Ave. N # 217E, Minneapolis,MN 55411

70



171


SPECIAL OFFER



154


ADVERTISE TO
INTERNET MILLIONS

Only $19.95 for 54
Words or Less
Expect Amazing Results
DIRECTORY
POB 661
DALLAS, GA 30132
www.DomainWealthSites.com/9032.html

65


POOR MAN'S WAY TO RICHES CD

Incredible Little Known Secret Systems,
Plans & Loopholes Of The Millionaires!
This CD includes Free $69.95 manual
of the best systems and Free $29.95 book
of lucrative home businesses.
For your own
"Poor Man's Way To Riches" CD,
Rush only $39.95 to:
HAROLD BOSI
PO Box 35-188
Elmwood Park, IL 60707

24



159


FREE GASOLINE!

Become a lifetime member and never pay again for gasoline. Receive $100 prepaid gasoline card over and over again each time 10 people join the Club with your membership number on this flyer. Make copies of your certificate and give them away to friends or send them through the Internet to people you know. Send one time $24.95 membership in a self-addressed stamped envelope to:
SAM'S GAS CLUB
2112 HOLLYWOOD DR. #2A2
JACKSON, TN 38305 ID #609.
PH: 731-928-5601
Your Name:____________________
Address:______________________
City/State/Zip:__________________
Gasoline choice:_______________

66



160


ULTIMATE HOME PUBLISHING CD

Over 30,000 reports, MB of software,
thousands of postal & e-mail addresses
and much more!
For your own
"Ultimate Home & Internet Publishing Portfolio CD"
with unlimited duplication
and resell rights + a sales circular,
Rush only $39.95 by check or M.O. to:
HAROLD BOSI
PO Box 35-188
Elmwood Park, IL 60707

26


DEALERS WANTED!
Make huge profits selling NURSING CAREER "Learn & Earn" Reports!



1


OWN YOUR OWN
'INFORMATION LIBRARY'!
Be the Prime Source & Keep All The Money!!

Be the Publisher of 14 professional,
quality booklets.
Learn, then resell for Big Profits!
Your own information selling business for
under $40.
Send stamp today for
FREE information to:
Earl Nott, Jr.
8 Fifth Ave.
Newburgh, NY 12550

33


YOURS IN HEALTH, WEALTH AND WELLNESS,

WWW.TimeFreedomRings.com /P1033
WWW.5050Fifty.com /P1033
WWW.Move2Pure.com /P1033

162


FREE REPORTS!

Government Lists Of Over
50 Grants and Loans.
Seniors, Free Dentures Services, Bridges, Crowns, Dentures and More.
$5.00 Postage Cash Or US Postage Money Order:
NORA LEE
PO BOX 763
GOLDSBORO, NC 27533

53


YOU CAN EASILY RECEIVE A SECRET...
$20,000.00 GIFT!

That You Are Not Required to Ever Pay Back!
www.Top-Video-Ads.com/video41

134



159


32 PAGE CATALOG!
GROVER'S BEST OPPORTUNITIES, OFFERS and JUST FOR FUN!

The most entertaining,informative and fun mail order catalog on the planet! $2.00 postpaid!
GROVER ALLEN, Dept. CT18,
P.O. BOX 10025
PRICHARD, AL 36610.
See our catalog Free at infojet.biz/016

105


SAVE 50%-70% ON NAME BRAND KIDSWEAR!

Blowout Clearance Sale On
Name-Brand Kidswear!
Save 50%-70% Off Retail!
Exclusive Time Limited Offer!
Log On
www.magickidsusa.com
Or Call
1-773-668-9483
For FREE Catalog.
Mention Code MK92933
For Huge Savings.

22


ATTENTION SHOPPERS!

Shop Online At
America's Premiere Shopping Mall
There You Will Find Something For Everyone.
To Begin Shopping
Go To:
www.myedgeco.com/savings/jc1237

58


STOP WORRYING ABOUT MONEY!
Come to where the real money is....

Start Getting Paid $2,500 to $5,000 + WEEKLY!
No Selling, No Boss, No Online Marketing
Needed.
http://tinyurl.com/7utmvha

15


FINANCING AVAILABLE:

$300K up to $100M for refinance, purchase or construction.

J.C. PATTON BROKERAGE SERVICE
841 NEWPORT RD.
LEXINGTON, MS 39095
Fax: 1.662.834.1033

96


YOURS IN HEALTH, WEALTH AND WELLNESS,

WWW.TimeFreedomRings.com /P1033
WWW.5050Fifty.com /P1033
WWW.Move2Pure.com /P1033

162




    


images_article



images_horiz_220x90



images_horiz_468x60



images_horiz_728x90



ad_images_mini



images_square

images_vert


BIG Mail NOW Magazine

BIG Mail NOW Magazine - COPYRIGHT © - ALL RIGHTS RESERVED